The beauty campaign to end all beauty campaigns

Here at CLEO, we're firm advocates of being unapologetic about who you are. Which is why when beauty industries continuously send us mixed signals (love your skin one moment, make it prettier the next), we're confused as all hell.

So, when I chanced upon this neat campaign called #StopTheBeautyMadness this morning, I had to share it. The campaign is a cry for ending the practice of beauty industries telling us how to look and what to do with our bodies -- and I love it.











Check out more thought provoking posters at www.stopthebeautymadness.com.

What do you think of this campaign? Let us know your thoughts in the comments below or by dropping us an email at cleo@sph.com.sg :)